We are often asked to provide research data to support our claims of benefits in using Profits 4 Purpose. Here is a compilation of some of the most recent and interesting statistics and evidence that a well-constructed and managed CSR program has documented benefits for businesses and universities
Cone communications does a lot of research in the area of CSR. Their 2012 report isn’t out yet, and in 2011, they focused on global issues. But their 2010 study was domestic and revealed some interesting stats. Here is a press release summary http://www.conecomm.com/contentmgr/showdetails.php/id/3351
From the entire 2010 report, here is one stat that should be of interest to any company that is competing for skills employees: 72% of employed Americans prefer to work for a company supporting social causes when deciding between two jobs.
Here is the link to the 2011 global study.
One interesting stat is that the 2011 Cone/Echo Global CR Opportunity Study concluded that 81 percent of the global population now expects companies to have an active role in social and environmental issues.
Another big player in researching CSR is Boston College. http://www.directorship.com/boston-college-report-chronicles-csr-successes/
Boston College’s Center for Corporate Citizenship issued on 12/27/12 its annual report on the state of corporate citizenship. Researchers polled nearly 750 executives from medium- and large-sized firms for their results. According to the publication, “over 80 percent of the executives who participated in the survey indicated that serious environmental, social, and governance programs created financial value.” Furthermore, businesses with corporate social responsibility (CSR) programs that have lasted a minimum of four years met their business objectives at a rate 30 to 50 percent higher than firms that had only developed a CSR plan of a year or less.
The Good Company
The Good Company Index (http://www.goodcompanyindex.com/) ranks the Fortune 100 companies based on each one’s actions with respect to their employers, customers, and as a steward of the community and environment. They each are assigned a Good Company grade, from A to F. “In the 24 months after the index was created, companies that earned a full letter grade or higher than their industry peers on the index – in other words, those that behaved better – outperformed those competitors by an average of 30 percentage points.”
UCSD and Washington Monthly
Finally UCSD was one of the first to use Profits 4 Purpose to encourage volunteerism and community impact. For the third straight year, UC San Diego has grabbed the top spot in a ranking of how colleges nationwide make a positive impact by not only focusing on academics but also encouraging community service and reaching out to minority and low-income students. (http://www.washingtonmonthly.com/college_guide/rankings_2012/national_university_rank.php)
One of the criteria used for the ranking was the annual total of hours that students spend on community service. “Public service is integral to our mission,” Chancellor Pradeep Khosla said in a statement Monday. “It is an honor to be recognized three years in a row as the number one university in the nation for our dedication to service, innovative research and efforts to ensure accessibility and affordability for a diverse student body.”